Read Citizen Coke: The Making of Coca-Cola Capitalism - Bartow J. Elmore | ePub Online

Read Citizen Coke: The Making of Coca-Cola Capitalism - Bartow J. Elmore file in ePub

An absorbing history of how Coke’s insatiable thirst for natural resources shaped the company and reshaped the globe.How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke’s success was its strategy, from the start, to offload costs and risks onto

Title : Citizen Coke: The Making of Coca-Cola Capitalism
Author : Bartow J. Elmore
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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